World in Motion Foundation – Cycle the 92



Adorning the walls of the World in Motion’s head office in London is Bill Shankly’s famous quotation: “Some people think football is a matter of life and death. I assure you, it’s much more serious than that.”

Over the past few months, however, the nation has been devastated by a cruel virus, and with deaths mounting daily, even football has temporarily paled in significance as our brave key workers battle to keep us all safe. In support of this, through the World in Motion Foundation, the staff of World in Motion have challenged themselves to ‘Cycle the 92’ – that is, cycling the equivalent of the 2,416 miles that link the 92 professional football clubs that constitute The Premier League and the EFL, while always adhering to strict government guidelines on social distancing and unnecessary travel. The miles will be made up by various staff members and guests riding either on road bikes (in compliance with government guidelines) or static bikes at home. We aim to cycle approximately 300 miles per day, for eight days in order to complete the total 2,416 miles.


This epic journey is to be carried out by staff from our various offices in London, Cardiff, Lyon, Stuttgart, Medellin (Colombia), Budapest and beyond. All with the common goal of raising as much money as possible for our chosen good causes; NHS Charities Together, Prostate Cancer UK and Velindre Cancer Centre.

The ride kicks off at 3pm on Saturday, 9 May, from our head office in Hammersmith, London. The finish line is at our Cardiff office at 4.50pm on Saturday, 16 May, some 8 days, 2,416 miles and 92 football clubs later! Daily updates and interaction will be posted on our various social media channels.


All at World in Motion would be delighted if you could help in the following ways:

1) Join us for a leg of the journey and cycle along with one of the company clients and special guests that take part. Get involved and raise as much as you can by using our Virgin Money Giving page, which can be found here:


2) Any cycling and non-cycling donations over £10 will be entered into our prize draw. This information can be found on our website.


3) Spread the word and support us via your social media links. Our pages are:

Instagram:       @WorldInMotionAgency

Twitter:             @WorldInMotion_

Facebook:        @WorldInMotionOfficial


All donations, however small, are gratefully received.


Many thanks in advance for your support.

WORLD IN MOTION joins the soccer aid for Unicef great big kickabout

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Thank you very much

Through the World in Motion Foundation, staff at World in Motion are grabbing a ball and getting together for a Great Big Kickabout to raise vital funds for Soccer Aid for Unicef on 14 June.

Andy Evans, World in Motion Chairman, will be leading the World in Motion team on behalf of Soccer Aid and said: “As a result of the unfortunate passing of Adam, a former member of staff, we set up the World in Motion Foundation with a view to contributing to worthwhile causes and the Kickabout provides a wonderful opportunity for all at World in Motion to do something fun whilst raising funds for Unicef.”

Donations, which will be passed on to Soccer Aid, can be made through the World in Motion Foundation page on the World in Motion website or directly through this link:


Richmond Park Run

Bill Pethybridge, from World in Motion, is cycling from London to Brighton

Bill Pethybridge is continuing the World in Motion efforts to raise funds for good causes.

By way of background, in 2015, World in Motion Chairman Andy Evans received a telephone call from then member of staff Adam Jodoins’ phone. The call was not from Adam; rather it was from the hospital in which he had been admitted following his collapse at the end of a 10km race in which he had competed. Tragically, Adam was never to regain consciousness. He was just twenty-five years old.

Since this sad day, Andy and the rest of the team at World in Motion have been reminded on many occasions what a great loss Adam has been to us individually, as a company and for his family. It was agreed that World in Motion would commit to commemorate Adam by way of fundraising for worthy causes.

The first event was on 1 October, 2016, the anniversary of Adam’s funeral, and the London based World in Motion staff ran in a 10km race in Richmond Park. Other members of the World in Motion competed in races on the same day around Europe and in countries as far away as Australia. In total, we raised over £3,000.

Our next event is the London to Brighton bike ride on Sunday, 18 June, 2017.

There will be other fund raising events that World in Motion will participate in and we will be advertising these soon!